The Digital Convention 2021 – Welcome to Planet Stanhome – took place in February 2021 in Rome. We have turned the annual convention into a memorable event for Stanhome. We produced a free, open digital space for a community of 60.000 people.
This time we took a step forward, producing a more dynamic event, combining pre-recorded and live interventions. Our aim was to produce an emotional and inclusive event even through a monitor. The scenography included three led walls that enabled the interaction amongst in-person and online participants.
To reduce distancing and include everyone, we projected more than 200 people from the audience on the led walls. The hybrid event broke down the limits of social distancing and allowed us to reunite the entire community of Stanhome.